A breakfast seminar for those who want to wake up and smell the coffee. This event will be the kick-off for an exciting week of design thinking at Oslo Science Park. Design thinking is an iterative, human-centered innovation process. It is credited as a key ingredient to the success of companies such as Google, Apple and Nike, and as a driver of social, medical and educational innovations. In this seminar you will learn the main steps to becoming a design thinker, including effectively empathizing with your user, reframing problems, ideating, prototyping and testing your solutions.
Mark Kroeckel (US)
Founder of Openshop
Mark Kroeckel is a heavy-lifter in the creative industries. Under his belt, Mark has projects like the iSpace in Beijing, the global drive-thru strategy for McDonald’s and some of NYC’s coolest restaurant and hotel interiors. Mark worked at multiple architecture and brand studios in NYC, LA, Houston and Indianapolis before co-founding his Manhattan-based studio Openshop in 2001. For the past decade, he has taught at such schools as Columbia University, UPenn, Cooper Union and Parsons School of Design.
Marie Saasen (NO)
Founder of Studio Saasen
Marie is the energetic founder of Studio Saasen, a startup working with organizations to boost their innovation engine. She has a Master’s degree from Parsons School of Design, and has worked with branding and marketing in New York. Marie is also a guest lecturer at HiOA and NMBU in Norway and New York University (NYU) on design thinking and entrepreneurship.
Marques Anderson (US)
Founder of World Education Foundation
A few years back, Marques tackled challenges as an elite American football player in the NFL, playing 5 seasons for the Green Bay Packers. Football requires courage and strength, but you do not get far without also possessing a strategic mind and a collaborative spirit. Marques applies his qualities of grit, leadership and strategic vision to address some of the most critical social problems we face as a global community. He created the World Education Foundation to do just that, and they work globally to create new, dynamic and sustainable growth within Education, Infrastructure, Sports, and Health.