USA Next!

The main goal of this project is increased exports and internationalization from Norwegian healthcare companies in the American market, enhanced cooperation with Norwegian companies, organizations (R&D, hospitals) and relevant environments in the USA.

The four leading health clusters in Norway contribute to this project and will develop regional and national cooperation to make a road map for the health industry in Norway and the Nordic countries. A comprehensive joint race towards the USA will hopefully trigger synergy effects so that more companies can succeed in the future.

The project runs from 1.1.2022 – 12.31.2023

Activities:

Mapping and mobilization

Networks and relationships in the four clusters today
Mapping and analyzing target groups in the United States, needs, preparation, analyzing input strategies
Map Norwegian companies with relevant technology, products and solutions – with an interest in the USA
Mapping the status, knowledge and opportunity of each company to understand their specific needs
Workshop with companies (grouped by development stage; product type) to understand their needs and goals
Prioritize states / regions and target groups for joint initiative, plan for contact

Development and implementation of tailor-made training programs

Expert dialogue meetings (pedagogical and interactive, courses tailored to different competence levels)
Targeted and thematic group activities, including matchmaking
1: 1 Business Development Support (for selected companies based on their maturity)
Recommendations and strategy for market entry, including a specific plan for implementation

Internationalization plan – adapted to the individual company

Product: non-regulatory, medical equipment, medicine etc.
Needs identification, expectations and goals
Courses and training of the companies. Make them better equipped for the United States
About the US healthcare market, commercialism, economics, scaling and more

Exposure

Develop value proposition towards American partners as a door opener
Introduce companies to relevant US partners
Matchmaking with company, design a strategy
Targeted approach for US investors
Completion of roadmap / method
Evaluate collaboration with other Nordic innovation actors (For example BIO Bridge)

Read more in Norwegian Felles veikart gjør veien til USA lettere